I love reading.
My reading list overflows with all things marketing and business with a little of my first love, magical realism, thrown in the mix! (I will admit that sometimes the line between the two blurs a bit.)
But, reading marketing and business books can be overwhelming.
Along the way, you find yourself wondering what ideas should I implement? How do I integrate these new ideas with what I am already doing so I don't need to start over, again?! And even asking yourself, wait is this true? (Just because it is in a book doesn't guarantee that it's right for you, every business is unique.)
That's why starting in 2019 we will be choosing one book a month to talk about in The Wildpreneur Tribe, our FREE Facebook Group. I want us to talk about what we liked, what we didn't like, and to discuss what we might want to implement and how.
Throughout the month, I will be sharing short videos with my insights from the book and quotes that I have found worth drawing attention to for conversation and discussion.
At the end of each month, we will have a meet up about the book to discuss our reactions, our takeaways, and our questions.
Who better to start us off than Seth Godin with This is Marketing?
The premise of Seth's new book is learning to see our customers so that we can be seen. So that we can be and create the change that we want to see in the world by serving those we care most about.
Now, isn't that really what you want your company and your marketing to be all about?
Serving those that you care about so you can change the world and make a profit.
I hope you'll join me as we talk about changing the world!