The landscape of social media has changed dramatically over the last few years. Gone are the days when you could post a meme with a catchy line, and that was all that was needed to build a thriving audience.
Now, we need to connect on a deeper level with our audience (our potential future customers). We need to connect emotionally and to form a relationship with them.
One of the best ways to do that is through the power of storytelling.
Yes, some people have an innate gift for telling a fantastic story and others have to work at it.
The good news is that we can all learn how to hone our storytelling skills.
Here are a few resources that I have found and love!
The news from Social Media Marketing World is that Facebook Organic Reach is dead. A year ago you could post an image and get instantaneous traffic; you now have to pay to reach those very same followers. There is no denying it, by that definition organic reach is dead. But then, so is search engine optimization (SEO).
Facebook algorithms. Google’s search engine algorithms. Dark Magic.
Businessmen and women search for the magic potion that will rocket their blog, their product, their service to the top of the list. What do they need to do to be seen by all the right people? Is it paid advertising on Facebook and Google? Is it using the exact right keyword? Is it posting at just the right time?
There is no magic...